Sap
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hello@sssaaappp.com


Sap is the trial-and-error lab of Joey Clough & Edvard Hakansson. 
We develop visual worlds through direction, design, and film.

3553 Emma Street, Collingwood
hello@sssaaappp.com

Remember

    1. Time & effot & time.
    2. Be kind and honest. Have integrity.
    3. Be vulnerable.
    4. Try hard. Strive. Be willing, positive and brave. Be thorough.
    5. Let chaos & madness be.
    6. Try to work in spite of haste and hype.
    7. Look for joy, fun and silliness.
    8. Be interested in story and emotion.
    9. Make work that is beautiful.
    10. Solutions come from concepts. What is the idea?
    11. Make work where the concept is felt, if not instantly understood
    12. Let it be alive. This means don’t refine the hell out of it. 
    13. Respect your own skills.
    14. Have the courage to freak people out and endure the response.
    15. Allow ideas to emerge through play.
    16. Remember your hands and use them.
    17. Look somewhere different for inspiration.
    18. Value people. Make the process feel as valuable as the outcome.
    19. Don’t say what’s wrong, say what could be better.
    20. Forget recognition, just focus on the work.





We live and create on the unceded lands of the Wurundjeri Woi Wurrung people of the Kulin Nation. We acknowledge that sovereignty was never ceded. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.
















    Flying Nun    Universal Music    Ghostly Intl.    Partisan Records    Mushroom Music    IOHYOU    Section1    Terrible Records    Juice Webster    COHORT    Kllo    Fazerdaze    Troye Sivan    Darcie Haven    Armlock    Geography    Bossa Nova Sushi    Phoebe Go    Two People    Rolling Blackouts Coastal Fever